Inside the Magic of the Friendship Festival Cruise’s Maiden Voyage, Set to Return in 2020

22 January 2019

It’s 10:42 p.m., but the crowd buzzes like it’s one in the morning as Boys Noize peppers Switch‘s “A Bit Patchy” with the vocal of Justice‘s anthemic Simian remix, “We Are Your Friends.” The latter’s manager Busy P, himself a consummate DJ, beams with pride from behind. “Swag, swag, swag” the people chant as the Ed Banger label head waves vinyl slip mats bearing 15th anniversary logos, ready to send them soaring into the hands of rowdy partiers. Some 30-odd bodies are packed into the hall, limbs wriggling like worms in a bucket, one of whom totes a giant inflatable penis tattooed with stickers and the words “Big Dick Energy.”

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